About Us

Rajika Mittra

Rajika Mittra is the Country Head for India, Hong Kong and The Philippines for PromaxBDA, a global community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honouring excellence. Rajika also heads up Partners In Media Pte Ltd as Director of Strategic Partnerships specialising in innumerable events services industry

Spanning different projects, Rajika has been responsible for running 4X Four, a Singapore based company in India that organises high-end events such as Formula One, Singapore. For the first time we brought the brand to India partnering with JW Marriott, Mumbai Juhu of bringing the delectable world of fine cuisine to Mumbai and organising exclusive pop-up dining experience with decorated Michelin starred Chefs presenting the best of hospitality and culinary in a single space.

With a strong passion in Art and leveraging her expertise through Art and curating Art shows with emerging and well-known artists, in India and overseas for over ten years now, Rajika has conceptualised The Theatre and Art Festival to bring the best names in Theatre and Art to the city of Lucknow and is also consulting partner at the Asian Art House where along with her husband she curates art in India.